Podcast & Radio Publicity Expert
Veteran – 1,200+ Podcast & Radio Interviews
- I’ve done podcast & radio interviews before ... but nothing happened. Did I do something wrong?You were probably just on little shows with little or no listenership or downloads. Trust me. I’ve “been there ... and done that.” 95% of the shows out there won’t “move the needle” for you. Nobody’s listening to them ... regardless of what they tell you (and some of them will tell you some pretty “tall tales” about their audience sizes). That’s why my databases of just the top podcasts and radio shows are critical. They contain only the big shows ... none of the little ones. This way you’re not wasting your time with “Hobbycasters” and “Cowcasters.”
- You seem to have a lot of author clients ... but what if I just have a company, cause or online business I want to promote? Will your program work for me?Yes it will, and here’s the scoop: While my program is perfect for authors (because hosts love guests who “know stuff”) ... authors aren’t the only ones that “know stuff.” More than half of the guests who appear on podcasts and radio shows are not authors. All you need to do to “qualify” as a guest ... is show that you have something informative, entertaining, inspiring or controversial to share with their audience. The magic formula looks like this: Teach them something ... make them laugh ... wow them ... or get them arguing.
- I am an author ... but all I have is a Kindle book or ebook. Will your program work for me?Yes. Podcasters and radio people could care less what the format of your book is ... and as you just read ... they don’t even care if you have one. What they care about is that you have something informative, entertaining, inspiring or controversial to share with their audience that will keep them tuned into their show. That’s it ... its really simple.
- What if I’m a fiction or poetry author? Will your program work for me?It could work ... but it’s probably going to be challenging. There are a limited number of podcasts out there that are niched specifically to fiction and poetry ... and these are definitely worth pursuing if that’s your category. But for the rest of the shows, as a general rule, fiction and poetry authors are not teaching people anything, they’re not normally comedians, they usually don’t have a “wow” story to tell ... and they’re rarely interested in wading into the “controversies of the day.” There can be exceptions ... but you must be willing to be flexible and creative. If you are able or willing to take a theme or event from your fiction book and tie it into something current and controversial ... and talk about THAT (and not your book) then you may be able to make it work (don’t worry, you’ll still get to “plug” your book, you just can’t make the interview all about it). This can often be done with works of “historical fiction” ... because history is always repeating itself ... and a show can usually be created out of “What does what happened in the past tell us about what is happening (or what is going to happen) now?” Some fiction books are written strictly for entertainment purposes, while others are actually written to teach people something. If yours is written to teach people something, then you can focus on the “teaching people something” part and make a show pitch out of that. Just remember the magic formula: Teach them something ... make them laugh ... wow them ... or get them arguing.
- What if I’m a children’s book author? Will your program work for me?Maybe. The best strategy is to position yourself as a guest who can help parents with the raising of their kids ... and “Oh by the way ... you also wrote this children’s book.” However, the interview (and your pitch) cannot be about your children’s book ... it must be about the tips for the parents.
- What if I have an accent and English is not my first language? Will your program work for me?Yes (in most cases). In podcasts and radio, accents are actually an advantage ... because you sound different than everyone else. This means you stand out and people pay attention and listen to you more. And many people find accents to be quite enchanting. So that’s the good news. However, people do need to be able to understand what you are saying. So if your accent is REALLY heavy, or your English is REALLY bad ... then it’s probably not the best media for you. (Obviously this doesn’t apply to non-English speakers being guests on shows done in their native tongue)
- I was just approached by a radio show/network trying to sell me a guest appearance. What should I do?Run. Well, maybe not always, but usually. Because in most cases, they’re lying about their numbers. There’s basically two revenue models in radio: 1. Sell advertising 2. Sell airtime. Those stations/shows that focus on providing good content (programming) normally have lots of listeners because they have something on the air that people actually want to tune in and listen to. Those stations/shows will be selling advertising (30-60 second “spots”) ... because the advertisers are willing to pay to reach the audience that the station/show has worked hard to build. Stations/shows that don’t have very many listeners will often resort to selling airtime ... because they’re having trouble selling ads. You can buy all the “airtime” you want ... but if no one is listening ... what’s the point? Almost by default, a station/show selling guest appearances won’t have much of an audience. Because if they did, they’d be selling advertising instead.IMPORTANT: These shows/networks will “lie” about their numbers by telling you that they “reach” millions of listeners and are “heard” in 100 cities ... or whatever. What you need to understand is that in radio terminology, “reach” means that a station’s signal (their transmitter) covers an area with a certain population. It means that that station is AVAILABLE for all the people who live within that coverage area to tune into ... if they choose to. But it DOES NOT mean that those people are actually tuned in and listnening!!! In fact, in most cases, practically no one is actually listening to these stations (except maybe a few cows). Of the more than 10,000 radio stations in America ... at least 9,000 of them have extremely low listenership. Those 9,000 little stations have virtually no budget ... and pretty much all they do is broadcast free shows from network feeds. So when these “networks” tell you they’re heard in 100 markets (or 100 cities) or whatever, what they are really telling you is that they are heard on 100 “cowcaster” stations that have little or no listenership. In most cases it’s best to save your money.
- I was just approached by a radio network trying to sell me my own show. What should I do?If you really want to have your own show ... why not just launch a podcast? It’s way cheaper, and if you land on the “New & Noteworthy” chart ... you might just have an audience waiting for you that you never imagined. But to answer this question, in most cases ... see #7 above. Because if they’re selling airtime, they probably don’t have much of an audience ... or else they would be selling advertising. Now if you want practice, and a production team, and a “demo reel”or a bunch of your own shows for other purposes ... then perhaps it might make sense for you for those reasons. Just don’t go into it expecting to have some massive pre-existing audience just waiting for you when you hit the “airwaves.” I put “airwaves” in quotes because most of these outfits only broadcast over the internet ... not the actual radio airwaves ... and their “listener number projections” are dubious at best, and fraudulent at worst.
- Are you a PR Firm? Will you book the podcasts & radio interviews for me?No, I am not a PR firm (but I can connect you with some good ones if that is your wish and you have the budget for it). My resources and training are created specifically for those seeking to save money and do (or manage) their own PR campaigns. You can easily use my training resources to train an employee, intern, fan, family member etc., to do the bookings for you ... so all you have to do is the interviews. Many of my clients do just this, and it’s WAY cheaper than hiring a PR Firm ... and far more effective. But if you’re really after a PR firm ... ping me an email and I’ll make a couple of introductions for you.
- How up-to-date are your databases of top podcasts and radio shows?I completely update them every 6 months. And when I say completely, I mean completely. I go through every single show and station and verify all online info and data on their websites/social media pages and all offline info and data (producer names, program director names, news director names etc) by calling each and every one of them directly and verifying the information over the phone. I also test each and every email address, delete the bounces and replace them with new ones as available. Furthermore I also have access to several “deep web” sources of data, which means that in a lot of cases you are getting direct contact information that you are unlikely to find anywhere else.
- What format do your databases come in?Normally I provide them in Excel ... simply because it’s such a common program and most people are familiar with it. If you have another contact management or database program that you wish to use ... I’m happy to provide the data to you in a tab-delimited text format so you can import it into your program of choice.
- How much is your program and databases?Programs begin at $397 (click the “Resources” tab above for details). Payment plans are available if needed (just ask). I also have special rates for legitimate non-profits (again, just ask).
- How much are updates to your database once I have purchased your program ... and how do I get them?The first update is complimentary ... and you can request it any time you want. Some people have come back to me 10 years later to get their free update. Just ping me an email anytime ... and I’ll send you the latest available update. Future updates past the first freebie are $99 each time ... and if you want one ... you’ll need to email me for the link (I don’t publish it).
- What is your international shipping policy?If you are in the US ... shipping is free. If you are outside the US you have two options: You can either take digital delivery of my program (via Dropbox), or if you’d like the printed physical version, you can pay for the shipping at cost. This would happen via a second charge to your credit card after your program has shipped and I know how much the shipping charges were. All orders to Canada are shipped UPS Ground. Orders to all other countries are shipped US Postal Service Global Priority Express Mail. Both services give us a tracking number all the way from origin to destination ... which is critical with international shipments. By the way ... even though I now spend the majority of my time in New Zealand (more details under the “About” tab if you’re interested), my orders are all shipped by my fulfillment people in the US.
- Do you have an affiliate program?Yes I do. If you are interested in becoming an affiliate, please send me an email telling me a little bit about yourself and your platform/list/following/reach etc. ... and if we’re a fit, I’ll get you set up as an affiliate.
- I’m not good with computers ... can I print out your databases?Many of you may laugh that this question made my FAQ ... but you’d be surprised how many times it’s come up. The answer is: It’s not the greatest idea. By its very definition, a database is meant to be used on a computer. If it were printed out, it would be referred to as a directory ... not a database. My databases are laid out and created in a standard spreadsheet format (columns and rows) ... and can be used in any database or spreadsheet program (I use Excel). They are not designed to be printed out. You can try, but it will leave you frustrated. That’s because it’s very wide (with lots of data columns) and when you try to print it out ... your printer will “tile” it together. Trying to match these “tiles” up after you’ve printed them out will prove very challenging ... unless you have a big empty wall in your office that you want to tack them all up on (like a big jigsaw puzzle). You will be MUCH happier (not to mention WAY more efficient) if you take a little time to go online and watch some Excel tutorial videos on YouTube and learn the basics of how to use a spreadsheet program. It’s not hard, and it will enable you to organize the data quickly and easily, flag and sort by all the shows you want to target/follow up with, and easily keep track of (and update) all of your notes.
Still have a question?
Please contact me directly: or 877-733-3888
Please contact me directly: or 877-733-3888
"Google’s Back Door"
- Sneak In … And Rocket Your Site To The Top … In Days
- Build Your Tribe & List (Thousands Per Day) – For Free
- It’s Simple ... It’s Fast ... And It’s Controversial
- But Google Cannot Ban You For It
- Learn Why Podcasts & Radio Shows Are The Secret Key